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Serious beez#7: sales, promotions what you should do?

Serious Beez #7: Sales, promotions what you should know

Winter sales are already here. Some of you think about them to promote their brand. What about quickly reminding you the 4 questions that you need to answer in order to do it properly and efficiently? How much, When and what and why. These 4 questions will help you to set a strategy on your promotion campaign.

4 basic elements that need to be answered specifically

  • An understandable offer (% of discount, gift or voucher, free delivery, pack of product with a special price). The easier the better. Nothing complicated please.
  • The time frame of your offer depends on whether you want to do proper Sales (with a specific time according to countries like 6 first weeks of January in France) or if you want to promote a special offer in a time determined by you. Special offers must be short :2 or 3 days work well. Avoid too many offers as it will not push your customers to hurry and you risk to damage your brand image.
  • The discounted products should be chosen wisely according to your goals and event. If you go on sales and want to bring a new collection, you may choose to do sales on the old collection. If you want to increase your awareness, you may want to do a discount on your best seller. If you want to launch your new product, you may want to promote it with a gift or a voucher for the purchase of it.
  • Always associate your special offer with a particular event. Whether it’s an event related to your business (special anniversary, a certain number of followers, the launch of a new product…) or an event related to the time of the year. You will always find something to celebrate in the calendar (Christmas, Halloween, Easter, Summer, Mother’s day…)

Good luck!

Have a look now at the sales collection on French Beez



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